#i made this ... July 05 2016

Think Fashion Revolution, people are getting smarter.
Consumers are increasingly interested to know WHO MADE IT?
I am not a follower of the herd and what's happening in mainstream fashion. MishNMesh is all about authenticity.  'Doing what I want to do'.  The ideas come from risk-taking, testing the market with a new idea, with a different set of goals. These are not modern, but always find a place in society ... like 'old-fashioned customer service' and tailoring styles that don't out-date.  I suppose that that makes it special and different. Not sure about the 'digital disconnect', I guess customers prefer a more 'visual' and 'tactile' experience.  I can live with that.
Why do I need to go public?  I am proud to boast ... I MADE THIS!  
That is  MishNMesh  ... that's ME!  It's about my ability as the Creator and longevity.  This is what sustainability is about, isn't it?  It's time the fashion industry admires and respects that some of us want to stay small.   It's about sticking with something that works, and the customer is going to go with it.  Having said that, I am going to take the time in explaining my product because nowadays I think it is relevant.
As a Designer & Creator, I feel that MishNMesh does have a part to play in fixing the fashion industry.  I do my research which lead me to Laura Ashley and Liberty.  I loved working with LA Fabrics when I lived in England many years ago, but unfortunately, no longer sell dress fabrics. Nowadays, I choose to buy Liberty Fabrics because I have TRUST in the quality which I can confidently say to the customer that I can vouch for its 'quality assurance'.
Transparency is the key. I do think that it is important to take the time to explain to the customer the entire process including information about the Fibre ... *what it is; *where it is manufactured; *where it is printed. Explaining the price so that the customer understands what they are paying for.  
Am I ethical in my business?  I feel that the only way to truly connect with the customer is to show that my brand is sustainable and that the values I hold dear are actually embedded in the business.  In essence, I am building the brand around my personality.  How else can I be true to myself and deliver.  
As the Maker, I offer a 'Customer Satisfaction Guarantee' with all products, whether they be ready-to-wear or custom-made-to-measure. This is how I choose to build my brand, 85% Custom Fit. So our way of operating offers customers lots of opportunities e.g. to co-design with the Creator (i.e. myself in this case). Pave a new road, the 'old-fashioned way' with different eyes.
MishNMesh does not want to be a 'best seller'.   MishNMesh defines comfort to wearable art, with the layering.  It's the only way to go. And I love it! So follow us on Instagram @mishnmesh

Cheers

Margherita

MishNMesh